Science tells us that a child’s experiences from conception through their first five years will go on to shape their next 50. It tells us that the kind of children we raise today, will reflect the kind of world we will live in tomorrow. It tells us that investing in the start of life is not an indulgence, but economically, socially and psychologically vital to a prosperous society.

Over the last nine years The Duchess of Cambridge has heard this first-hand from those who are tackling some of society’s toughest challenges. She has seen over and over again how often problems can be traced back to the earliest years of someone’s life and it has become her ambition to bring about change in this area.

This report represents the views of almost half a million people from across the United Kingdom, making it the largest public study ever conducted on the early years. Compiled through qualitative ethnographic research, nationally representative surveys, an open online questionnaire and a dedicated survey which explores the impacts of COVID-19 on parents, it provides an unrivalled insight into public attitudes towards this crucial topic and lays the

groundwork for action.

Download the full report below.